ATOM Kids is a response to the demand in the Children’s eyewear sector for quality product at affordable price. Brand shouldn’t really mean expensive. Brand reflects assurance of quality and promise of reliability. And children are not affected by brand names, they deserve the best that one could provide. This is where ATOM Kids provides a solution.
Our Story
Children’s eyes
Are highly sensitive till they achieve the age 11 and hence more susceptible to the dangers of the Sun. Children should be advised to wear sunglasses when playing outdoors. This could possibly help protect the eyes from the harmful rays of the sun.
The extreme sensitivity of children’s eyes can be visible through two factors
- Lens Development
- Blinking
The LENS
The part of the eye that allows it to adapt to light is The LENS. When outdoors the lens helps in filtering out the various UV rays naturally. However this isn’t the case in children as the natural filter of the lens is not fully development until adulthood.
The minimum age at which the protective filter becomes active is at the age of 11 and above. Before this age more than 75% of the UV rays are let through by the lens. Approximately 10% of UV rays are filtered between 0 to 1 years, 40% is filtered between 1 to 11 years. From 11 years onwards the UV rays filtering is increased due to the fact that the lens becomes opaque and this helps in the development of the natural filter of UV rays. Further information of “the ages of eyesight” is available on the ASNAV website (the French national association for improving vision).
Blinking
Blinking is not fully operational in young kids. Some kids have a tendency to stare directly at the sky for longer periods. This could potential increase the impact of the sun’s rays on their vision.
It is highly recommended that children should not only wear sunglasses when exposed to direct sunlight but also when they are under shade on a beach or in the snow. In other words sunglasses during all outdoor activities whether it is sunny or gloomy. UV rays are still there.
Unfortunately most of the sunglasses available in the market are made of cheap plastic. This is also due to the fact that the consumers want children sunglasses to be cheap as they fear that their child would lose it or break it and hence it is not good to invest in quality eyewear. Due to this demand/ supply follows the trend and this is how the market has developed for children’s sunglasses. We at ATOM Kids would like to make a change and work towards educating the parents the importance of investing in a good quality paid of sunglasses for their children which has 100% UV protection and also preferably POLARIZED. Polarized lenses helps cut the blinding glare and can also enhance visual acuity, color contract and visual comfort. This helps prevent squinting or any form of discomfort in children when they are out in the sun.
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Fast Delivery
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Designed in the UK
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Free 14 day Return / Exchange
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Free Shipping for orders over 200 AED
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